It began as a wellness app, a simple idea with good intentions.

It didn’t scale.

But it revealed something more valuable than traction: clarity.

Clarity around how easy it is to talk about growth and how hard it is to live it.

Clarity around what real change looks like. Messy. Honest. Uncomfortable.

So the project was paused. The name stayed.

Some names do not let you go.

Now Conscious Baboon returns stripped to its truth.

Not as tech. As texture.

Not as a platform. As presence.

A reminder to live wide awake.

A uniform for the self-aware.

For the ones who evolve in the dark, not the spotlight.

Built in Dubai. Worn globally.

Made for those too aware to be average.

This is Conscious Baboon.